Dofactory.com
Dofactory.com

Data Analyst, Retention

Company
Location
New York, NY
--
Remote
Pay
$100,000 - $110,000 / Year 
--
Fulltime
Level
Senior level
Skills

Job Description

Lume is on a mission to normalize body odor beyond the pits and provide people with outrageously effective solutions so they never have to think twice about odor! Our Whole Body Deodorants can be used for any unwanted odor—from pits, to privates and beyond. It's doctor-developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and clinically proven to control any external B.O. for 72 hours. In 2023, we launched a men's line called Mando. Mando uses the same technology as Lume but has different scent profiles.

We are a 6-year-old fast growing, omni-channel deodorant and personal care brand that's transforming the way that humans do hygiene. We joined forces with Harry's, another disruptive brand with great people and infrastructure, to accelerate our growth. We are a team of self-starters that roll up our sleeves and get it done. Our style is collaborative and very fast-paced so an adaptive personality is a must.

Overview: As the Retention Analyst for Lume Deodorant, you will play a critical role in optimizing customer retention strategies, increasing repeat purchases, and driving incremental revenue growth. This position will be responsible for conducting data analysis, running incrementality tests, and providing insights to support our email marketing, SMS efforts, and overall retention initiatives. We are looking for a results-oriented problem solver, skilled at collaborating with the performance marketing team to influence, educate and drive revenue.


Duties Responsibilities

  • Analyze customer data and behavior to identify opportunities for improving retention rates, increasing customer lifetime value, and driving repeat purchases.
  • Study and understand customer cross-shopping behavior between brand and channels for a single brand to gain a holistic understanding of retention dynamics.
  • Design and analyze incrementality tests to evaluate the effectiveness of retention marketing campaigns and initiatives.
  • Develop predictive models and segmentation strategies to identify high-value customer segments and personalize retention efforts.
  • Collaborate with the marketing team to optimize email marketing and SMS campaigns, including content, timing, and targeting, to maximize engagement and retention.
  • Work directly with the Data team to build reporting dashboards that help monitor key retention metrics, trends, and KPIs. Review and distill insights and dig in to identify drivers and explanatory factors.
  • Work cross-functionally with other teams, including product, customer service, and ecommerce operations, to ensure a cohesive and seamless customer experience.
  • Stay up-to-date on industry trends, emerging technologies, and best practices in retention marketing and ecommerce.

Requirements:

  • Bachelor's degree in Computer Science, Mathematics, Statistics, or a related field.
  • Minimum of 3 years of experience in data analysis, preferably in the eCommerce industry.
  • Strong proficiency in data analysis tools and languages like SQL, Python, R, or similar (experience in Looker is a major plus).
  • Capable of independently analyzing business inquiries or hypotheses, discerning the pertinent data and analyses required to address them, and generating insights to validate or refute said inquiries or hypotheses.
  • Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and present complex findings to non-technical stakeholders.
  • Ability to work independently and in a team environment, managing multiple priorities and meeting deadlines.
  • Strong analytical thinking and problem-solving skills, with keen attention to detail.
  • Solid understanding of eCommerce industry trends, metrics, and best practices.

This role can be done remotely, however there may be location constraints based on where Harry's is registered and able to employ individuals. Please work with your recruiter and your hiring manager to understand any location constraints. We are authorized and able to employ individuals in many, but not all states. If you are not located in or able to work from a state where we are registered or able to employ individuals, you will not be eligible for employment. Please speak with your recruiter to learn more.

#BI-Remote #LI-Remote


#LI-132397471_HS1


We can't quantify all of the intangible things we think you'll love about working at Harry's, like the exciting challenges we tackle, the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $100,000-$110,000, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.


Lume is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

 
Ref #
2761350
Posted
17 days ago
  •  
Last updated 16 days ago


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